LET’S SHAPE THE FUTURE OF YACHTING — TOGETHER.
The Small Group Sessions (SGS) are at the core of the Mediterranean Superyacht Forum’s participative format.
Each session gathers around 20 industry professionals in a structured, small-group dynamic designed to debate key challenges and generate clear insights for the sector.
The SGS focus on specific topics aligned with the Forum’s three strategic pillars — Destination Strategy, Business Strategy and Commercial Strategy — addressing some of the most relevant questions currently shaping the industry.
Through focused discussion and collective analysis, each session aims to transform experience and expertise into structured conclusions that will later feed into the Think Tanks on Day 2.
If you already have your MSF26 ticket…
DESTINATION STRATEGY SESSIONS
Identifying the Real Impact of Yachting
Analysing the real economic, social and territorial impact of yachting to build a credible institutional narrative.
Outcome: A strategic ‘pros-and-cons’ framework distinguishing real impacts from social perceptions, together with a structured institutional narrative to communicate the value of yachting.
Turning a Destination into a Yachting Hub
Identifying the factors that truly make a destination competitive for superyachts – beyond infrastructure alone.
Outcome: A competitiveness diagnosis including a Top 5 ranking of Mediterranean destinations and a roadmap to transform infrastructure into an integrated yachting ecosystem.
Designing for 2036: Preparing for the Next Generation of Yachting
A forward-looking exercise exploring how destinations must adapt to future market, regulatory and sustainability trends.
Outcome: A Destination Readiness Framework identifying the key decisions and investments required to remain relevant by 2036.
Strengthening the Mediterranean Yachting Network
Exploring how Mediterranean destinations from West to East can complement each other to strengthen their positioning and grow the regional yachting ecosystem.
Outcome: A strategic framework identifying how destinations can generate mutual value and expand the Mediterranean yachting market together.
BUSINESS STRATEGY SESSIONS
Building a Connected Digital Culture Across the Refit Ecosystem
Exploring how to move from fragmented digital initiatives to a connected refit ecosystem where data, platforms and people work together.
Outcome: A framework to align digital culture, integrate tools and improve coordination, performance and decision-making across the refit lifecycle.
Scaling a Refit Business based on talent management
Addressing talent management in labour-intensive industrial businesses where skilled workforce determines growth capacity.
Outcome: A structured framework to evaluate recruitment, training and retention strategies and turn talent management into a source of competitive advantage.
Building Refit Companies That Outlive Their Founders
Analysing how operational businesses can evolve into structured companies with long-term value beyond their founder.
Outcome: A framework to assess transferability, reduce perceived third-party risk and identify practical levers to increase company valuation.
Discovering How Capital Is Redefining the Future of Yachting
Examining how private investment is reshaping the yachting sector and what it means for company control, growth and strategy.
Outcome: A strategic adaptation map including a sector SWOT analysis and a roadmap to professionalise family-owned companies in the face of external capital.
COMMERCIAL STRATEGY SESSIONS
Defining Your Product in the Yachting Itinerary
Defining marinas and shipyard’s real product and positioning to enter the superyacht itinerary with a clear and differentiated value proposition.
Outcome: A clear product definition enabling consistent commercial choices, stronger positioning and a more strategic role within the operational itinerary of yachts.
Unveiling the secrets of the Superyacht Decision Chain
Understanding the different motivations and decision power of owners, captains and management companies in the commercial process.
Outcome: A practical decision-map framework allowing participants to anticipate influence dynamics, reduce commercial friction and adapt their message throughout the sales process.
Designing A Sales Strategy Beyond Traditional Channels
A strategic exercise on how to allocate limited commercial resources and prioritise the actions that truly drive growth.
Outcome: A defendable incremental growth strategy supported by clear budget allocation, defined KPIs and a limited number of high-leverage commercial decisions aligned with the company’s positioning.
Discovering who shapes the Ownership experience in yachting
Analysing how owner experience is built across the yacht lifecycle and which players have the greatest influence at each stage.
Outcome: A phase-by-phase experience framework identifying who shapes perception at each stage, and improving coordination, communication and long-term client trust.
CHOOSE YOUR
SMALL GROUP SESSION
If you have already secured your ticket, you can now register for your preferred Small Group Session. Places are limited, so we recommend securing your spot as soon as possible.
