MSF26 Industry Insights
Business Strategy Small Group Session
A practical insight into digital culture and connected workflows
Based on the Small Group Session powered by MB92 Group and led by Rubén Carmona, IT & Digitalisation Director, this report examines one of the most urgent challenges in the refit sector: how to move from fragmented digital habits to a more connected and coordinated way of working.
The session highlights why digitalisation should not be treated as a standalone IT project, but as a cultural and organisational shift that affects how people collaborate, share information and manage complexity across the full refit lifecycle.
What you’ll learn
- Why adopting tools is not the same as building a digital culture.
- How fragmented communication can become an operational risk.
- Why digital maturity depends on clearer workflows, not more platforms.
- How to standardise what is standard while preserving customisation where it adds value.
- How digitalisation can support talent, reduce friction and improve the quality of work.
Who should download it
For shipyards, refit companies, captains, yacht managers, technical teams, suppliers, contractors, IT and digitalisation leaders, operations managers and business strategy professionals working across the superyacht refit ecosystem.
Download it here!
Did you miss this session?
Digitalisation in refit is not only about adopting new tools. This report explores how shipyards, captains, management companies, suppliers and contractors can move from fragmented digital habits to clearer workflows, better coordination and stronger collaboration across complex refit projects.
