MSF26 Industry Insights
Commercial Strategy Small Group Session
A practical insight into product definition and commercial positioning
Based on the Small Group Session powered by Amico & Co and led by Diego Molinari, this report examines a key question for marinas and shipyards: what are you really offering to the yachting market?
The session shows why commercial strategy should not begin with promotion, visibility or sales activity, but with a clear definition of the product itself: facilities, operational role, service model and target yacht profile.
What you’ll learn
- Why product clarity is the starting point for commercial strategy.
- How to identify the real strengths of a marina or shipyard.
- How to define differential value beyond location, infrastructure or price.
- Why the product may be more than a single facility or core service.
- How to connect product definition with the right target yacht profile.
Who should download it
For marina operators, shipyards, refit companies, commercial teams, business development leaders, CEOs, Managing Directors and strategy professionals looking to sharpen their positioning within the superyacht itinerary.
Download it here!
Did you miss this session?
Commercial strategy starts with product clarity. This report explores how marinas and shipyards can identify their real strengths, define their differential value and understand the yacht profile they are best positioned to serve.
